Email Expert: Deliverability Consultant

13 Brands Examined: New rules for sexy subject lines

ARTICLE HIGHLIGHTS:

If you want to grow a mature email program, spend considerable time and energy testing a variety of offers

Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense

After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back — and it all starts with the subject line.

Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.

It sets the tone.

It drives significance and importance.

It aligns expectations.

It creates engagement.

It delivers on the relationship.

It is your first level of interaction.

Don’t be afraid to get creative and experiment with length and characters Read more at theemailwars.com